Episode 18: “The Hidden Psychology of Grocery Shopping with Paco Underhill”
In this episode of The Off The Menu Podcast, we talk with bestselling author and retail psychology expert Paco Underhill about the hidden psychology behind grocery stores — and how store layouts, lighting, smells, signage, and product placement influence what consumers buy every day.
From impulse buying and consumer behavior to online grocery shopping and the future of retail, Paco explains how modern grocery stores are carefully designed to shape shopping habits without us even realizing it.
If you’ve ever walked into a grocery store for one thing and left with a full cart… this episode will completely change the way you shop.
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Learn more about Paco Underhill at https://pacounderhill.com
Links to his books:
How We Eat: The Brave New World of Food and Drink
Why We Buy: The Science of Shopping